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Loyola University Chicago placed in the top five of U.S. universities for social media engagement, climbing 56 spots to No. 4 nationally in the Quid 2025 Higher Education Social Media Engagement Report. The ranking makes Loyola the highest-ranked Jesuit institution and the No. 1 school in the Atlantic 10 Conference.
“In today’s rapidly changing social media landscape, maintaining an authentic and engaging presence is more important than ever,” said Elizabeth Shea, senior director of social media for University Marketing and Communication at Loyola. “Our students and future Ramblers want to see what life at Loyola is really like and envision themselves as part of our community. That takes a tremendous team effort, and I’m grateful for the work of Julia Winker, assistant director of social media; Lukas Keapproth, senior staff photographer; our talented social media interns and fellows; and partners across the University who help bring Loyola’s story to life every day.”
The annual Quid report evaluated social media performance at 364 NCAA Division I colleges and universities from June 1, 2025, through May 31, 2026. The study examined activity across Instagram, Facebook, X, TikTok, and YouTube. Using a weighted formula combining total engagements and engagement rates, Quid determined each institution’s overall ranking. With a total of 104,503,135 Impressions, Loyola saw a 55.3% increase in engagement across its platforms.
Loyola’s social media channels reached new heights, with several earning their highest-ever rankings. The University’s Instagram account ranked No. 28 nationally, climbing 17 spots from last year. @LoyolaChicago on X placed No. 9, up 24 spots, while the University’s Facebook account ranked No. 24, improving 188 spots. Loyola’s TikTok ranked No. 41, and the University’s YouTube channel earned its first-ever ranking at No. 65.
Loyola’s social media following continues to grow, with 395,880 followers; 179,402 on LinkedIn, 79,565 followers on Facebook, 73,344 on Instagram, 38,011 on X, and 20,138 followers on TikTok.
